About Us
Insurance guidance that puts people first
Plan Choice Advisors exists for one reason: to help individuals and families understand their coverage options — clearly, patiently, and honestly.
Who We Are
Our story
Plan Choice Advisors helps people cut through the confusion of insurance. We spend our days listening — to seniors navigating Medicare, to families weighing health coverage, to young parents thinking about protection — and then explaining options in plain English.
The agency draws on 16 years of experience in the insurance industry. That experience matters, but so does the way we use it: careful questions, patient answers, and recommendations centered on what actually fits your life. Services are available nationwide through authorized agency services or referrals, subject to licensing and product availability.
- Medicare Insurance Health Insurance Life Insurance
Mission & Values
What we believe
Four commitments that guide every conversation.
Honesty
Tell it straight. If a coverage option isn't right for someone, we say so — even when it costs us a sale.
Clarity
Insurance terms shouldn't need a decoder ring. We explain things the way we'd explain them to a friend.
Patience
Big decisions deserve time. We move at the pace of our clients, never at the pace of a sales target.
Respect
Every caller matters equally — whether they're 28 or 88, whether the question is big or small.
Darrell GriffeyChief Executive Officer · Plan Choice Advisors
Leadership
Darrell Griffey
Chief Executive Officer, Plan Choice AdvisorsPeople don't need another sales pitch. They need someone who listens, explains, and puts their interest first. That is the standard I set for this agency.
Darrell Griffey serves as Chief Executive Officer of Plan Choice Advisors and brings 16 years of experience in the insurance industry to the agency's work. He leads with a simple philosophy: listen carefully, explain honestly, and make sure every client understands their options before any decision is made.
We'd love to get to know you
Have a question about coverage — or about us? Call 813-492-5024.